The Star Card is a scratch off incentive program where employees are handed a scratch off card when their manager witnesses them doing something good.  It can be anything that earns them a card; for example, spending extra time with a client, having perfect attendance for a week, making or exceeding quota, having a positive attitude, being safe in the workplace, etc.  Whatever issues you have identified  that you want to improve with your workforce, that's what you focus this program on.  Because your employees are immediately rewarded and recognized for their behavior, it acts as a positive reinforcement.  Winning prizes can range from cash to a paid half day off to logo items from your company.   The non-winning cards can be collected and entered into a drawing.

In the video above, Ken Whiting talks with MSNBC about how to motivate a workforce. He took the budget Whiting's Foods would have normally spent throwing an end of the year party and instead spent it on Star Cards that are used daily.  The employees didn't have to wait 12 months to be rewarded anymore; instead, now some of them received scratch off cards weekly or even daily!  Whenever the employees were seen by a manager doing something positive, they were rewarded on the spot with a scratch off card.  Their behaviors and attitudes changed quickly.  Employees became motivated, energized, and aware of workplace safety.  As a result, the company became more productive and profitable.  Scratch off cards work!